​Co-founded FiGPiN, a premium enamel pin company that redefined the category with officially licensed, high-quality collectibles.

Authored the signature FiGPiN art style, setting a new creative benchmark in the pin world and leading the company’s visual direction.

Built the brand from the ground up, growing to 30+ employees and over 8 million units sold in just eight years.

Developed the FiGPiN App for iOs and Android, turning each pin’s unique serial number into a digital passport—part collection tracker, part game mechanic, part promotional engine, and part community hub.

Shaped FiGPiN’s identity and strategy as Brand Strategist, blending storytelling, design, and licensing for global appeal.

Directed creative production, managing in-house and freelance artists across branding, packaging, and product development. Built team and processes to increase output by over 400%.

Secured and managed licensing partnerships with iconic brands like Disney, Marvel, Lucasfilm, Sanrio, Dragon Ball Z, and professional sports leagues.

Launched FiGPiN into Disney Parks worldwide, elevating its status among elite collectibles.

Expanded retail presence across GameStop, Target, Walmart, Hot Topic, BoxLunch, and at major Comic Cons nationwide.

Served on the board of Directors contributing to big-picture strategy, licensing deals, and product innovation.